In an era where precision is paramount, Miniso stands as a testament to the transformative power of Point of Interest (POI) data in retail expansion strategies. For companies in the business of POI data, Miniso’s blueprint offers a compelling case study in the art of smart expansion. By leveraging granular data on consumer movements, urban demographics, and competitive landscapes, Miniso has perfected a growth model that ensures each new store is not merely a dot on the map, but a strategic investment in market penetration and brand visibility. This precision-focused approach underscores the critical role that refined POI data plays in identifying lucrative opportunities for retail establishments, making it an invaluable asset for any business intent on navigating the complexities of the global retail market with confidence and foresight.

Country Name	Number of Entries	Population	Stores per Million People
Mexico	173	126,000,000	1.37
Philippines	95	109,000,000	0.87
China	91	1,400,000,000	0.07
Thailand	69	70,000,000	0.99
Colombia	50	51,000,000	0.98
United States	37	331,000,000	0.11
Kazakhstan	36	19,000,000	1.89
Malaysia	35	32,000,000	1.09
Australia	35	26,000,000	1.35
Turkey	34	85,000,000	0.40
Singapore	28	5,700,000	4.91
United Arab Emirates	20	9,900,000	2.02
Cambodia	17	17,000,000	1.00
Morocco	16	37,000,000	0.43
Israel	15	9,300,000	1.61
Myanmar	15	54,000,000	0.28
Georgia	15	4,000,000	3.75
Nepal	14	29,000,000	0.48
Bangladesh	14	166,000,000	0.08
Mongolia	12	3,300,000	3.64

Analysing the data for the number of stores per million people, we can derive several insights:

1. Distribution Variance: There’s a significant variance in the distribution of stores per capita. Countries like Singapore, Georgia, and Mongolia have a higher density of stores relative to their population, whereas China, the United States, and Bangladesh have a much lower density.
2. Small Populations, High Store Density: Smaller countries by population, such as Singapore and Mongolia, have a disproportionately high number of stores per million people. This could be due to a targeted market presence strategy or higher market penetration efficiency in smaller countries.
3. Large Populations, Low Store Density: Highly populated countries like China and the United States have a low number of stores per million people. For China, even though it has the third-highest number of stores overall, its vast population dilutes this figure significantly.
4. Middle-Income Countries: Middle-income countries such as Mexico, Kazakhstan, and Colombia have a moderate number of stores per million people. This could indicate a strategic focus on emerging markets where the brand might be gaining popularity.
5. Potential for Expansion: Countries with low stores per capita, particularly those with significant populations and growing economies like China, the United States, and Bangladesh, may represent opportunities for expansion.
6. Market Saturation: Conversely, for countries like Singapore, any further expansion would need to be considered carefully, as a high number of stores per capita might indicate a saturated market.
7. Economic and Logistic Factors: The number of stores in a country can be influenced by various factors including economic strength, consumer purchasing power, real estate costs, regulatory environment, and logistics. Countries with higher GDP per capita might support more stores due to greater consumer spending power.
8. Regional Hubs: Some countries may serve as regional hubs, inflating the number of stores per capita. For example, Singapore’s strategic location in Asia and the United Arab Emirates in the Middle East might make them attractive locations for a larger number of stores.

Based on the criteria of large populations and lower store density (below the median of the top 20 countries), here are potential countries for business expansion:

Country Name	Number of Entries	Population	Stores per Million People
China	91	1,400,000,000	0.07
United States	37	331,000,000	0.11
Bangladesh	14	166,000,000	0.08
Philippines	95	109,000,000	0.87
Turkey	34	85,000,000	0.40
Thailand	69	70,000,000	0.99
Myanmar	15	54,000,000	0.28
Colombia	50	51,000,000	0.98

China and the United States, despite having a significant number of stores already, are the largest markets with the lowest store density per million people. This indicates a considerable opportunity for expansion, taking into account other factors such as market openness, regulatory environment, and the competitive landscape.

Bangladesh, with a large population and very few stores, could represent a significant untapped market. However, market entry strategies would need to consider local purchasing power and consumer behavior.

Philippines, Turkey, Thailand, Myanmar, and Colombia also show potential, with a sizable population and relatively low store density, indicating room for growth.

These countries could be evaluated further for economic growth trends, market demand for the product categories offered, competitive analysis, and the company’s ability to support logistics and supply chains in these markets.​

World’s top countries where business may expand:

To identify the world’s top countries where businesses may consider expanding, it’s essential to evaluate a mix of economic, demographic, and market-related factors. Here is a list of factors to consider and the countries that often rank highly in these areas:

1. Economic Growth: Look for countries with a high Gross Domestic Product (GDP) growth rate, as this indicates a growing economy.
   • Examples: India, Vietnam, Indonesia, China.
2. Market Size: Countries with large populations may offer more significant opportunities due to the sheer size of the market.
   • Examples: China, India, United States, Indonesia, Brazil.
3. Ease of Doing Business: The World Bank’s Ease of Doing Business index can identify countries with business-friendly regulations.
   • Examples: Singapore, New Zealand, Denmark, South Korea.
4. Consumer Spending: Markets with high levels of consumer spending can be attractive for retail and consumer businesses.
   • Examples: United States, China, European Union countries, Japan.
5. Market Saturation: Less saturated markets may offer more opportunities for new entrants.
   • Emerging markets are often less saturated compared to established markets.
6. Infrastructure: Good infrastructure supports business operations, supply chains, and market access.
   • Examples: Singapore, Netherlands, United States, Germany.
7. Technological Readiness: Countries that are adopting technology rapidly can be great for tech-related businesses.
   • Examples: South Korea, Japan, United States, United Kingdom.
8. Demographics: A young population may indicate a growing future market, especially for products and services targeting younger consumers.
   • Examples: Nigeria, Pakistan, Philippines, Mexico.
9. Political Stability: Politically stable countries pose less risk for businesses.
   • This can vary widely and should be assessed on a case-by-case basis.
10. Free Trade Agreements: Countries with more free trade agreements might have easier access to more markets.
    • Examples: Countries in the European Union, United States, South Korea.

Considering these factors, here are some top countries where business expansion is often considered:

• India: With rapid economic growth, a large and young population, and increasing technological adoption, India is frequently cited as a prime destination for business expansion.
• Vietnam: A growing economy, increasing ease of doing business, and a strategic location in Asia make Vietnam attractive.
• Indonesia: It offers a large market with a growing middle class and an improving business climate.
• Brazil: Despite some economic challenges, Brazil’s large market size makes it a key player in Latin America.
• Nigeria: Africa’s largest economy and most populous country has a young population and potential for long-term growth.
• Germany and the Netherlands: These countries have robust infrastructures and serve as gateways to the European market.
• Singapore: Known for its business-friendly environment, it is a hub for expansion into Southeast Asia.

Business expansion decisions should be based on comprehensive market research, including current data and trends, to understand the local consumer behavior, legal and regulatory requirements, and competitive landscape.

The rough estimate of the number of people per store for each state is as follows:

• In California (CA), there are approximately 1,152,941 people per store.
• In Florida (FL), there are approximately 7,166,667 people per store.

This basic analysis suggests that, relative to the population, Florida has a larger potential market per store compared to California. However, it’s important to consider other factors such as market demand, spending power, and competition to get a more accurate picture of the potential market for the business.

Here is an estimated analysis of the potential for Miniso business expansion in the top 10 most populous states based on the ratio of population to stores in California:

State	Estimated Population	Potential Stores
California	39,200,000	34
Texas	29,500,000	26
Florida	21,500,000	19
New York	19,400,000	17
Pennsylvania	12,800,000	11
Illinois	12,500,000	11
Ohio	11,700,000	10
Georgia	10,700,000	9
North Carolina	10,400,000	9
Michigan	10,000,000	9

This table shows the estimated number of stores that could potentially be supported in each state based on the population-to-store ratio of California. For example, Texas could potentially support 26 Miniso stores based on its population size relative to the ratio in California.

1. California has a full market penetration according to the population-to-store ratio we calculated, meaning the current number of stores matches the estimated potential based on population.
2. Florida shows a market penetration ratio of approximately 0.158, indicating that there is room for expansion as the current number of stores (3) is less than the estimated potential based on population (19).

For the other states, we have assumed zero actual stores for the purpose of this analysis, which is not necessarily accurate in the real world. However, for this dataset:

• Texas has the potential for 26 stores based on its population, which could indicate a significant opportunity for expansion.
• New York could potentially support 17 stores.
• Pennsylvania, Illinois, Ohio, Georgia, North Carolina, and Michigan each have the potential for 9 to 11 stores based on population alone.

The “Population Per Potential Store” gives us an insight into how many individuals a single store would serve if Miniso expanded to meet the population ratio of California. For all the states in the top 10 list, this figure is around 1.1 to 1.2 million people per store, suggesting a consistent scale for expansion based on population density.

The “Growth Opportunity Index” is currently set uniformly to 1 due to the lack of specific economic data for each state. In a more nuanced analysis, this index would vary based on the state’s economic conditions, consumer behavior, and other market dynamics.

Here are the top 20 cities listed by the number of Miniso stores as per the dataset:

Rank	City	Number of Stores
1	San Francisco	2
2	Alhambra	1
3	Riverside	1
4	National City	1
5	Newark	1
6	Ontario	1
7	Orlando	1
8	Palm Desert	1
9	Pasadena	1
10	Salinas	1
11	Altamonte	1
12	Santa Ana	1
13	Santa Barbara	1
14	Sherman Oaks	1
15	Temple City	1
16	Torrance	1
17	Valencia	1
18	Moreno Valley	1
19	Mission Viejo	1
20	Lakewood	1

San Francisco leads with two stores, while the other cities each have one store according to the data provided. This table provides an insight into Miniso’s current distribution in different cities, which can be useful for understanding market presence and planning for future expansion.​

From the top 20 cities list, we can derive the following insights:

1. Geographical Concentration: The majority of Miniso stores in this list are located in California. This suggests a strong market presence in the state, which could be due to a variety of factors including the state’s large population, economic status, and consumer preferences that align with Miniso’s product offerings.
2. San Francisco as a Key Market: San Francisco is the only city with more than one Miniso store, indicating it’s a key market for Miniso. This could be due to a higher market demand in the city or a strategic decision to target urban centers with higher foot traffic.
3. Single Store Cities: All other cities on the list have only one store, which suggests that Miniso may be pursuing a strategy of wide but shallow market penetration, potentially testing various markets or ensuring a broad geographic presence.
4. Potential for Expansion: Since most cities only have one store, there may be significant room for expansion within these cities, particularly if the existing stores are performing well.
5. Lack of Presence in Other Top Populated Cities: Notably, some of the most populous cities in the U.S. (like New York City, Los Angeles, and Chicago) are not on this list, which might indicate untapped markets or areas where Miniso could consider expanding.
6. Florida’s Market Presence: Orlando is the only city outside of California in the top 20 list, indicating Miniso’s limited presence in Florida despite it being one of the most populous states. This suggests potential for expansion in other cities within Florida.
7. Market Testing: The presence of a single store in many cities might indicate a strategy of market testing where Miniso could be gauging the performance and acceptance of its brand and product line in diverse markets before committing to further expansion.
8. Diversity in City Types: The list includes a mix of city types, from larger, more urbanized areas like San Francisco and Orlando to smaller or less dense cities like Riverside and Palm Desert. This could suggest that Miniso is exploring a range of markets with different characteristics.
9. Strategic Locations: Stores in cities like Alhambra, Pasadena, and Santa Barbara may cater to specific demographic profiles or tourist traffic, which could be part of a targeted approach to location selection.

These insights offer a snapshot of Miniso’s presence and potential strategy within the U.S. market.

To provide an overall data insight into Miniso’s USA market based on the dataset you’ve provided, we’ll summarize key points and highlight what the data may indicate about Miniso’s current positioning and potential strategies for growth. Here’s an overview:

1. Market Presence:
   • Miniso’s presence is concentrated in California, which could indicate either a strategic focus on this state or that the brand is still in the early stages of U.S. expansion.
2. Store Count:
   • The dataset indicates that most cities in the U.S. have one Miniso store, suggesting a cautious expansion strategy where Miniso may be testing market receptivity.
3. Top States:
   • California has the highest number of stores, followed distantly by Florida. Other populous states like Texas and New York have potential based on population but appear underrepresented in the current dataset.
4. City Distribution:
   • San Francisco is the only city with two stores, while the rest have single stores. This could point to a strategy of geographic diversification to avoid over-saturation and risk in any single market.
5. Potential for Expansion:
   • Given the high population in states like Texas and New York, there is a significant opportunity for expansion. These states have large urban centers with dense populations that could support multiple stores.
6. Demographic Targeting:
   • The choice of cities might reflect a targeted approach where Miniso focuses on areas with demographics that match their ideal customer profile, such as younger populations or regions with higher disposable incomes.
7. Economic Factors:
   • The economic conditions of the states and cities where Miniso operates could play a significant role. States like California and Florida are known for tourism and higher consumer spending, which might be favorable for retail businesses.
8. Market Penetration:
   • The penetration in California suggests market saturation there, whereas in Florida, the penetration is lower, indicating room for growth. Other states with no current stores represent untapped markets.
9. Urban vs. Rural:
   • The dataset implies a focus on urban centers, which are typically more lucrative for retail due to higher foot traffic and visibility.
10. Competition and Saturation:
    • The data does not provide information on competition, but the number of stores in certain locations could indicate areas with less competitive pressure or where Miniso has established a strong foothold.
11. Operational Insights:
    • The absence of data on store sizes, revenue, and performance metrics makes it challenging to assess operational efficiency. These would be important for understanding how well the current stores are doing and where operational improvements could be made.

In conclusion, the dataset suggests that Miniso’s U.S. strategy may currently be focused on establishing a presence in diverse markets with an emphasis on California. There is potential for growth, especially in underrepresented populous states. However, to fully capitalize on these opportunities, Miniso would need to consider a variety of factors including market demand, competitive analysis, and economic conditions specific to each state and city. A more granular approach that takes into account local market dynamics, as well as an assessment of store performance, would be essential for strategic planning and informed decision-making for further expansion.